Upcoming Events
From special shopping events and exclusive promotions to brand spotlights and happenings around Downtown Somerville, there’s always something to look forward to at Beneath It All. Explore our upcoming events below and make plans to join us.
Dressage at Devon
For more than 50 years, Dressage at Devon (DAD) has brought top competitors, horses, trainers and judges from across the continent and around the globe together for one of the highest-rated international dressage competitions.
Beneath It All is excited to be part of this year’s event! Visit us for expert bra fittings and shop our curated selection of foundations, pajamas, apparel, gifts, and more—all brought with us from the boutique.
Panache & Sculptresse Fit Event
Join us for a special Fit Event featuring Panache and Sculptresse, created especially for our fuller-cup clients! A representative from the brands will be joining our expert fitters to help you explore styles designed for fuller cup sizes, including US I / UK G cups and beyond.
Whether you already love Panache and Sculptresse or are ready to discover something new, this is a wonderful opportunity to experience more of what these brands have to offer and find the fit, support, and styles that work for you.
More event details are coming soon—stay tuned!
PrimaDonna and Marie Jo Fit Event
Take a closer look at two of the newest brands to arrive at Beneath It All. During our PrimaDonna & Marie Jo Fit Event, discover beautiful European lingerie known for exceptional fit, thoughtful details, and fashion-forward design—with styles available across an impressive size range, up to an M cup.
A brand representative will be joining our expert fitters, giving you the opportunity to explore more from each collection, discover styles beyond what we currently have in the boutique, and special order beautiful fashion colors you won’t normally find on our racks.
More event details are coming soon—stay tuned!
WEC Ocala Pop-Up Back for 2027!
Beneath It All is heading back to WEC – Ocala for the 2027 Winter Circuit! After a successful fifth winter circuit in 2026, we’re looking forward to seeing familiar faces, meeting plenty of new ones, and returning for another season.
We’ll be bringing back many of the longtime favorites you know and love, along with exciting new products and brands we’ve discovered since last winter.
Keep checking this page for updates on our 2027 dates, store hours, appointment availability, and special events happening at the Beneath It All WEC pop-up shop.